Monday, July 26, 2021

Equine Industry Survey Results

Warmblood Stallions of North America helped support the Equine Industry Survey again this year, and are proud to share a synopsis of results. The survey is done by American Horse Publications, and is sponsored by Zoetis. The survey was of all types of horses and all disciplines. I'd love to do one focused on sport horses and breeding.


Coming on the heels of the COVID-19 pandemic, the survey can serve as an important benchmark in the health of the equine industry now and in the future.

Despite the challenges posed by the COVID-19 pandemic, the equine industry is stable based on the number of horses owned/managed, according to the results of a survey1,2 by American Horse Publications (AHP) sponsored by Zoetis. The survey, which includes responses from 7,267 horse owners/managers, found that the top three issues facing the industry are land use issues, horses in transition or at risk, and the increased cost of horsekeeping. And, while vaccination rates are stable, survey respondents indicated they are following updated deworming recommendations and adjusting their frequency if needed.

“The results from the 2021 AHP Equine Industry Survey reveal overall stability in the U.S. equine industry in spite of unique challenges posed by COVID-19,” said Jill Stowe, Ph.D., professor of agricultural economics at the University of Kentucky, who analyzed the data and consulted on the results. “Based on respondents’ input on management and issues facing the industry, our leaders have helpful information to guide strategic planning and decision-making for the long-term benefit of the industry.”

The survey, which was conducted from January 18 through April 9, 2021, has three primary objectives: to gauge participation trends and management practices in the U.S. equine industry, to identify critical issues facing the equine industry as perceived by those who own or manage horses, and to better understand approaches to horse health care. AHP conducted similar surveys in 2009-2010, 2012, 2015 and 2018.

Stability Through the Pandemic

The average respondent owns/manages about six horses. 75.2% of respondents indicate that the number of horses they currently own/manage is the same as in 2020, and 10.4% own/manage more horses than they did in 2020. When asked about future expectations of ownership, 73% expect to own/manage the same number of horses in 2022, 17.3% expect to own/manage more horses and 9.7% expect to own/manage fewer horses. Comparing this to the 2018 survey, we see an increase in expected stability regarding the number of horses owned/managed.

Horse Ownership

Growth in the number of horses owned/managed is more prevalent among respondents in the youngest age group as compared to the oldest group. Similar to previous studies, the frequency of owning/managing more horses in the survey year (2021) than in the previous year (2020) is decreasing with age; 21.8% of respondents in the 18-24 age category report owning/managing more horses in 2021 than in 2020, while only 5.4% of respondents in the 65+ age category report owning/managing more horses. This pattern is also consistent with expectations on horse ownership/management one year in the future: 31.1% of respondents in the 18-24 age category expect to own/manage more horses in 2022 than they do this year, while only 10.2% of respondents in the 65+ age category report the same expectation.

Event Participation

Survey participants indicate that they expect to compete in an average of 4.3 events in 2021, which is less than the 5 competitions reported in the 2018 study. More than 45% of the respondents do not plan on competing at all in 2021, up from 38.7% in 2018.

Horsekeeping Costs

Feed (including both hay and concentrates) continues to be the most frequently identified area in which horsekeeping costs have increased. This is followed by costs of veterinary services (41%) and animal health products (39%), which are stable from the 2018 study.

However, the cost of barn supplies has significantly increased since 2018, from 12.2% to 22%. Frequently mentioned sources of increased costs in the “other” category were fencing, building materials and insurance. In addition, 22.2% of respondents identified fuel/transportation as a primary source of increased horsekeeping costs. It is important to note that if this survey had been conducted later in 2021, when there was a sharp increase in gas and lumber prices, this percentage may have been higher. The rise in horsekeeping costs could force businesses to raise prices even if they don’t want to.

Looking at how to accommodate for horsekeeping costs, most respondents reported they will reduce expenditures in other areas of their lives (60%), attend fewer competitions (22.2%) and pursue other income opportunities (21.3%).

Issues Facing the Equine Industry

The most frequently selected issue facing the equine industry was land use issues (43.5%), followed closely by horses in transition or at risk (43.1%), and cost of horsekeeping (42.8%). Frequently mentioned issues in the “other” category include animal rights activists, competition costs, liability and over-regulation.

Although there are overarching issues that span the entire equine industry, there are certain issues of heightened concern in particular areas of the country. For example, zip code regions 4 (Indiana, Kentucky, Michigan and Ohio) and 7 (Arkansas, Louisiana, Oklahoma and Texas) had the highest percentage of respondents selecting illegal medication of performance horses and ineffective welfare laws. Respondents in zip code region 3, which includes Alabama, Florida, Georgia, Mississippi and Tennessee, were most likely to select the practice of soring as a key issue.

Horse Health Care

Veterinarians administer vaccines for 65.4% of respondents’ horses, continuing a gradual upward trend from previous surveys (58.2% in 2012, 61.4% in 2015 and 63% in 2018). The percent of respondents who administer the vaccines themselves continues to decrease, standing at 28.5% compared to 29.7% in 2018, 31.5% in 2015 and 34.7% in 2012.

Of vaccination-related issues discussed with the veterinarian, the most common is what the horse is being vaccinated for (63.7%), followed by American Association of Equine Practitioners (AAEP) vaccination recommendations (40.6%). Since the 2018 survey, horse owners and veterinarian conversations surrounding vaccination protocols have decreased.

More than 72% of respondents indicate that their veterinarian is the leading influence for where they purchase their equine vaccines, with price being the second leading influence (13.3%).


Respondents indicate that they are adhering to new deworming recommendations. The percentage of horse owners who are deworming 1 to 3 times a year has increased, while the percentage of those who are deworming up to 6 times a year has decreased.

More than half of respondents (54.4%) indicate their veterinarian is involved in developing their horses’ deworming schedules—the first time this figure has eclipsed the 50% mark. Survey results indicate that just under 60% of respondents report their veterinarians recommend a fecal egg count test, declining from nearly 78% in 2018.

Respondents indicate that they purchase dewormers from chain stores, local feed stores and online. Veterinarians are reported to have the most influence on dewormer purchasing decisions and their role has become more prominent than indicated in previous studies.

Timing of Surveys Can Be Meaningful

The 2021 AHP Equine Industry Survey continues to build upon the first four surveys (2009-2010, 2012, 2015 and 2018) to help understand dynamics within the equine industry. The initial survey was conducted as recovery from the Great Recession in ’08 and ’09 was underway, and the following two surveys were able to track recovery in the equine industry.

“The timing of the 2021 survey is fortuitous because it comes on the heels of a worldwide economic slowdown due to the global COVID-19 pandemic—a health event not seen in more than a century,” said Dr. Stowe. “Accordingly, it can serve as an important benchmark in the health of the equine industry now and in the future.”

About the Survey

The 2021 survey was limited to those who currently own or manage at least one horse, are 18 years of age or older and live in the United States. The survey collected 8,029 responses, of which 7,267 were useable.

“Zoetis is proud to support the ongoing work of American Horse Publications and its significant efforts to understand the trends impacting our industry,” said Jen Grant, head of marketing for U.S. equine, Zoetis. “To see a stable U.S. horse population despite the many challenges of COVID-19 is a testament to the powerful connection between horses and their caregivers—a bond we are committed to nurturing now and into the future through our trailblazing portfolio of horse care products.”

“AHP is grateful for its partnership with Zoetis to provide ongoing and vital data on the trends in horse care, management and welfare of horses in the U.S.,” said Christine W. Brune, AHP executive director. “We appreciate the cooperation of our members in promoting the survey and the expert analysis of Dr. Jill Stowe.”

Survey results will be released by Zoetis and AHP members through their own channels. Excerpts from this study must be referenced as “2021 AHP Equine Industry Survey sponsored by Zoetis.”

About American Horse Publications

AHP has united equine-related publishing media, businesses, professionals, colleges, and students for over 50 years. The non-profit professional association promotes excellence in equine publishing media and encourages relationships and communication to increase interest in the horse industry. For more information, visit

About Zoetis

As the world’s leading animal health company, Zoetis is driven by a singular purpose: to nurture our world and humankind by advancing care for animals. After nearly 70 years innovating ways to predict, prevent, detect, and treat animal illness, Zoetis continues to stand by those raising and caring for animals worldwide—from livestock farmers to veterinarians and pet owners. The company’s leading portfolio and pipeline of medicines, vaccines, diagnostics, and technologies make a difference in over 100 countries. In 2020, Zoetis generated revenue of $6.7 billion with ~11,300 employees. For more, visit

Zoetis has been committed to providing horse care you can count on for more than 65 years. Our team includes numerous equine veterinarians and other experts who are inspired daily by the opportunity and profound responsibility to support horses, the owners who love them, and the equine veterinarians and other care team members who safeguard their wellbeing every day. Whether at the clinic or in the field, Zoetis is always by your side with a comprehensive, innovative portfolio of products and services for horses at every step of a horse’s care and throughout the journey of a horse’s life.

1 American Horse Publications. 2021 AHP Equine Industry Survey.

2 The 2021 survey faced a number of unique challenges in collecting responses due to changes in engagement on social media, increased privacy concerns, and the polar vortex that hit the Texas area and left millions without power.

Survey Key Conclusions

  • Continuing the trend from previous studies, the U.S. equine industry appears to remain fairly stable based on the number of horses owned/managed.
  • More than 85% of respondents have experienced an increase in horsekeeping costs.
  • Based on results from this year’s survey, the top three issues currently facing the equine industry are land use issues, horses in transition or at risk, and the cost of horsekeeping.
  • There is a continued increase in the prominence of the role of veterinarians in providing routine health care, such as vaccinating and deworming. While there are no significant differences in vaccinating horses compared to the previous survey, this survey shows a continuing trend in which respondents are deworming less frequently.
  • The survey indicated that about 20% of horse owners/managers used telemedicine to provide equine health care services during the COVID-19 pandemic. This may become a regular tool for improving equine health. 

Friday, July 23, 2021

New Website for Oldenburg Stallion Orbetello

Team Orbetello is proud to announce the launch of a new website dedicated to the Oldenburg stallion! You can find the new website at We hope you find the .horse name easy to remember - we love it!

If you’re considering Orbetello in your 2022 breeding plans, you now have the perfect resource to learn more about him, all in one place. Find out all about his breeding in Germany, his international 1m60 showjumping career under three different riders, his adorable temperament, and his prepotency as a sire! And you won’t want to miss the array of images in the Photo and Video Gallery!

Orbetello is owned by Cynthia Hampton, Hampton Farms, and is standing at Bridlewood Farm in Kentucky. You can get in touch with Dr. Barb Schmidt from the new site’s Contact Us page.

We hope you enjoy! was designed and created by Anna Goebel at Freestyle Graphic Design.

Tuesday, July 6, 2021

Leaderboard for Young Horses

There has been more interest in recent years in programs that support North American-bred horses - and the breeders that produce them. Some of these are coming from the discipline organizations, including the United States Eventing Association (USEA). For years they have had the USEA Future Event Horse (FEH) and USEA Young Event Horse (YEH) programs, and now there are leaderboards to publicize young horse successes.

One of the ways of encouraging owners of young horses who are on a path to success is to make their standings public and important. "In an effort to encourage a continuous educational and competitive upbringing for young event horses in North America, the United States Eventing Association (USEA)" is doing just that. The USEA has leaderboards for all the categories you would expect - Junior Rider, Adult Amateur Rider, Horse, etc - but they have a special category just to recognize young horses coming along in competition. The USEA introduced leaderboards for 6- and 7-year-old horses in 2019.

A recent article on the USEA website explains:

"In the announcement made by the USEA introducing the two new national leaderboards in 2019, USEA Young Event Horse Committee co-chair Tim Holekamp, who proposed their creation, was quoted as saying, 'The overall goal is to improve the quality of horses entering the eventing horse pipeline in the U.S. [and] to provide better mounts for our very talented cadre of riders. We believe that if we can focus on measuring the quality of domestic sport-specific breeding, the limited amount of resources (both time and money) available to provide horses to our upper riders and rising talents can be better spent on far more prospect horses than using large amounts to buy a few horses in Europe and the U.K. Increasing numbers of entries and attendance at YEH qualifiers, finals, and symposia imply that there is a thirst for improved knowledge and horses. Each time an American home-bred horse wins big, internationally others are encouraged to try to produce similar prospects for the sport.'”

Click here to read the full article

Friday, July 2, 2021

Lord for Foundation Friday

Enjoy one of Warmblood Stallions of North America’s more popular Foundation Friday posts!  Every other Friday we will be featuring a foundation sire - one who has been influential in the development of warmblood breeds. We pull from the incredible archive of The Horse Magazinepublished by Chris Hector of Australia. Thank you, Chris, for permission to draw on your expertise!

168 cm
Breeder: Heinrich Schuldt

Lord's sire was the English stallion Ladykiller xx, and he was out of a mare by another great improver Thoroughbred, Cottage Son. ...

Although Lord won the 1969 Holsteiner stallion approval, it was a controversial decision in the light of his less-than-perfect legs. Perhaps as a result of this, Lord was at first not used greatly as a stallion, although he was one of the early stallions to jump successfully in competition, winning international eventing contests up to advanced level with Herbert Blöcker.

In his first season he only covered 13 mares…

However, his first crop produced the international showjumper Livius, who won the 1980 German Showjumping Derby under Peter Luther, and then team medals at the 1981 European Championships, the World Championships of 1982, and the 1984 Olympic Games....

In all, Lord sired more than 60 stallion sons, and his progeny won more than €3,000.000....

To read the full article as it was published on The Horse Magazine website - along with full pedigree of Lord, click here. The publisher and creator of this incredible resource, Christopher Hector, is the author of The Making of the Warmblood Horse.

Looking for the exciting bloodlines of Lord? There are several stallion descendants of Lord in North America. Click on the following links to read about each of the ones on

Clintord I
Cool Jazz HS
Derryinver Luxury Cruise
La Marque

Monday, June 28, 2021

Offspring 2021 of Derryinver Luxury Cruise

Derryinver Luxury Cruise

We invite you to meet some of the foals of 2021 by Derryinver Luxury Cruise! Below are a few of his offspring, along with descriptions by their owners/breeders. Enjoy!

Belgrade CC

by Derryinver Luxury Cruise out of HF Mona by Mirabeau
Westfalen colt born April 11, 2021
Owner and Breeder : Wanda McTaggart and Doug Topalovic 

Conformationally he is an improvement on his dam. A huge angular strong hind end and forward sloping shoulder. Floating, lofty mover with natural curiosity and bravery. Friendly outgoing colt who loves to spend time with his humans. We loved this cross so much we repeated it for next year. Will be interesting to see the many colours he turns while ending up likely grey. 

He will be available upon weaning.

Monday, June 21, 2021

RIP More Than Luck

 6/17/1994 - 6/17/2021

More Than Luck, Dutch stallion by Best of Luck (Octrooi) out of Inetta by Beach Boy out of Binette by Rothschild by Ramiro, has died on his 27th birthday. 

"Heartbreak is tempered by gratitude as we remember the pride and joy and love we shared with More Than Luck." —Tish Quirk, owner of More Than Luck

Tish and John Quirk imported his dam, Inetta, specifically to produce this stallion with the breeding to Best Of Luck, son of Lucky Boy. 

More Than Luck was an exceptionally versatile and athletic stallion. He proved himself in International Jumper competition and championships in Regular Working and Conformation Hunters. More Than Luck had the power, speed and scope to win in the jumpers, and the quality, style, and temperament to win in the hunters.

More Than Luck, with Hap Hansen
More Than Luck was the Top Dutch Horse in the Young Jumper Championships. He proved his versatility as a young horse when he won the International Hunter Futurity 4-Year-Old Under Saddle the same day he jumped all clear rounds in the International Jumper Futurity. He was a Conformation Hunter Champion and an International Jumper, before his competition career was cut short by a breeding injury.

More Than Luck continued the family tradition of champions siring champions. He passed on the best of himself to his offspring and they have achieved great success in both disciplines. He was Leading Sire at the Sallie B Wheeler Hunter Breeding Championship and sired multiple winners including the Best Young Horse on the West Coast.

His foals are big, correct, attractive athletes with calm, brave, friendly temperaments, and are proven champions. More Than Luck carries excellent bloodlines and passes on the best of his great heritage.

He sired Gee Whiz, who was the Top 6-Year-Old Young Jumper in the nation and repeated the following year with the HOTY 7-Year-Old Young Jumper award. As an 8-year-old he moved successfully into Grand Prix and was sold to a junior rider who also had great success with him.

His daughter Good Luck was the Best Young Horse at the Sallie B. Wheeler Hunter Breeding Championship as a 2-year-old. As a 3-year-old she was undefeated in the International Hunter Futurity Performance and Breeding divisions to earn the Grand Championship. The following year she repeated her clean sweep of the 4-Year-Old International Hunter Futurity and earned another Grand Championship.

His son More Like It (left) was International Hunter Futurity Reserve Grand Champion at his very first show under saddle. Showing the same versatility as his sire, More Like It was double champion at the International Jumper Futurity, winning Champion Scope and Technique, Champion Type and Movement, and Reserve Champion Most Rideable and Consistent. More Like It was champion or reserve at almost all of his early Hunter competitions and made his impressive international Hunter Derby debut before his show career was interrupted. A breeding career is planned to continue the legacy of More Than Luck.

Rest in peace, More Than Luck

Friday, June 18, 2021

Contender for Foundation Friday

Enjoy one of Warmblood Stallions of North America’s more popular Foundation Friday posts!  Every other Friday we will be featuring a foundation sire - one who has been influential in the development of warmblood breeds. We pull from the incredible archive of The Horse Magazinepublished by Chris Hector of Australia. Thank you, Chris, for permission to draw on your expertise!

171 cm
Breeder: Niko Detlef, Westfehmarn

Here is his description in The Holsteiner Horse by Dr. Thomas Nissen, Gabriele Pochhammer, Donata von Preußen and Joachim Tietz: “An important stud stallion with fantastic lines. Great expression and charm. All in all, a stud stallion of exceptional class...”

Contender was, in his time, one of the most sought-after stallions in Germany. He has produced 127 approved sons and 59 state premium mares…

On the 2014 WBFSH standings, Contender is in 20th place, largely due to the efforts of Ludger Beerbaum and Chiara. As one of the "big three" stallions in Holstein, Contender was limited to a book of 350 mares a year – and each year over 700 applications were received!

To read the full article as it was published on The Horse Magazine website - along with full pedigree of Contender, click here. The publisher and creator of this incredible resource, Christopher Hector, is the author of The Making of the Warmblood Horse.

Looking for classic Contender bloodlines? There are several stallion descendants of Contender in North America. Click on the following links to read about each of the ones on


Contiano BF



GK Calucci